For the first time ever, an American professional sports league will have sponsor logos on it’s official game jersey.
The NBA is breaking new ground in 2017/2018, and with their sponsorship, the Utah Jazz set the standard for every other team to follow.
Qualtrics is a Utah-based tech company that signed a multi-million dollar deal to be on the Jazz jersey. But instead of putting the Qualtrics logo on the jersey, they put the logo of their campaign designed to raise money for cancer research.
We designed the logo and created all assets for this revolutionary announcement.